Humlegårdsgatan 13
Stockholm, Sweden

hello@supertuesday.se

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SIMON KAMRAS
Managing Director/Founder
+46 72 316 00 53
Simon.kamras@supertuesday.se

YASHAR NIKNAM
Creative Director / Founder
+46 72 311 00 53
yashar.niknam@supertuesday.se

Christofer Weider
Art Director / Partner
+46 70 996 31 57
christofer.weider@supertuesday.se

Maria Casino Maria Casino Maria Casino Maria Casino Maria Casino Maria Casino

Introducing everyday luck through a 360 ad campaign for 
Maria Casino.

Client:
Maria Casino

Market:
Sweden

Scope:

CAMPAIGN
PRODUCTION

Background / Insight:

In a category dominated by loud promises, jackpots and high-intensity communication, Maria Casino needed a more distinctive and likeable position. Most people do not experience luck as life-changing jackpots. They experience it in small, unexpected moments when everyday life suddenly goes their way.

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Solution:

Build the brand around everyday luck and position Maria as the kinder, more human casino. Use relatable observational humour to create recognition rather than relying on category clichés. Create a large-scale campaign across TV, print, digital and social, while consistently reinforcing Maria’s strongest distinctive assets: the red colour, the music and a recognisable world of warm, everyday humour.