Köttkultur Köttkultur Köttkultur Köttkultur Köttkultur Köttkultur
A tribute to the knowledge and taste of one of the world’s most loved food.
Client:
Norvida
Market:
Sweden
Concept creation
Brand identity
Packaging design
Digital design
POS — material
Guidelines
Background / Insight
Köttkultur is an accolade to knowledge, taste, food artistry and one of the worlds most loved food”. We put our effort in higher quality meat – not more.” This is the manifest for “Köttkultur”, a new brand from Norvida, a leading meat supplier present in Nordic stores today. Super Tuesday was asked to create the packaging design and visual identity for the new brand. Köttkultur wants to contribute to a better and wiser future within the meat industry by offering high taste experiences along with a broad sustainability responsibility. The key take-out is to make consumers eat better meat instead of more.
Solution
Köttkultur is a premium brand, based on 30+ years with know-
ledge and with high standards in quality, ethics and sustainable controlled food chains. Super Tuesday created the visual identity and packaging design with hand crafted details to reflect all of the above. The expression stands out from the main competitors in stores today. The design was implemented in everything from packaging, corporate website, in store material and to the actual fridges that the products are put into. Köttkultur was launched in Sweden in November 2019 and the results so far has been tremendous.
